| Rank | Technology | Adoption Rate | Companies |
|---|---|---|---|
| 1 | Google Tag Manager |
37.77%
|
1894 |
| 2 | Google Analytics |
37.33%
|
1872 |
| 3 | Plausible Analytics |
1.42%
|
71 |
| 4 | Microsoft Clarity |
1.24%
|
62 |
| 5 | Meta Pixel |
1.18%
|
59 |
| 6 | Posthog |
0.52%
|
26 |
| 7 | Amplitude |
0.38%
|
19 |
| 8 | Hotjar |
0.18%
|
9 |
| 9 | Matomo Analytics |
0.14%
|
7 |
| 10 | Segment |
0.12%
|
6 |
| 11 | Mixpanel |
0.08%
|
4 |
| 12 | Mouseflow |
0.08%
|
4 |
| 13 | Adobe Analytics |
0.06%
|
3 |
| 14 | Lucky Orange |
0.06%
|
3 |
| 15 | Yandex Metrica |
0.0%
|
0 |
| 16 | Heap Analytics |
0.0%
|
0 |