| Rank | Technology | Adoption Rate | Companies |
|---|---|---|---|
| 1 | Google Analytics |
29.42%
|
873 |
| 2 | Google Tag Manager |
28.88%
|
857 |
| 3 | Meta Pixel |
0.98%
|
29 |
| 4 | Plausible Analytics |
0.78%
|
23 |
| 5 | Posthog |
0.54%
|
16 |
| 6 | Amplitude |
0.3%
|
9 |
| 7 | Hotjar |
0.2%
|
6 |
| 8 | Microsoft Clarity |
0.2%
|
6 |
| 9 | Matomo Analytics |
0.13%
|
4 |
| 10 | Segment |
0.13%
|
4 |
| 11 | Adobe Analytics |
0.07%
|
2 |
| 12 | Lucky Orange |
0.07%
|
2 |
| 13 | Mouseflow |
0.03%
|
1 |
| 14 | Mixpanel |
0.0%
|
0 |
| 15 | Yandex Metrica |
0.0%
|
0 |
| 16 | Heap Analytics |
0.0%
|
0 |