| Rank | Technology | Adoption Rate | Companies |
|---|---|---|---|
| 1 | Google Tag Manager |
42.37%
|
2916 |
| 2 | Google Analytics |
41.44%
|
2852 |
| 3 | Meta Pixel |
1.5%
|
103 |
| 4 | Microsoft Clarity |
1.19%
|
82 |
| 5 | Plausible Analytics |
1.13%
|
78 |
| 6 | Posthog |
0.62%
|
43 |
| 7 | Amplitude |
0.45%
|
31 |
| 8 | Mixpanel |
0.33%
|
23 |
| 9 | Hotjar |
0.2%
|
14 |
| 10 | Segment |
0.16%
|
11 |
| 11 | Mouseflow |
0.15%
|
10 |
| 12 | Matomo Analytics |
0.12%
|
8 |
| 13 | Lucky Orange |
0.06%
|
4 |
| 14 | Adobe Analytics |
0.04%
|
3 |
| 15 | Yandex Metrica |
0.0%
|
0 |
| 16 | Heap Analytics |
0.0%
|
0 |