| Rank | Technology | Adoption Rate | Companies |
|---|---|---|---|
| 1 | Google Tag Manager |
33.17%
|
1177 |
| 2 | Google Analytics |
33.17%
|
1177 |
| 3 | Plausible Analytics |
1.89%
|
67 |
| 4 | Microsoft Clarity |
1.55%
|
55 |
| 5 | Meta Pixel |
0.99%
|
35 |
| 6 | Posthog |
0.56%
|
20 |
| 7 | Amplitude |
0.39%
|
14 |
| 8 | Hotjar |
0.17%
|
6 |
| 9 | Segment |
0.14%
|
5 |
| 10 | Matomo Analytics |
0.11%
|
4 |
| 11 | Mixpanel |
0.08%
|
3 |
| 12 | Adobe Analytics |
0.06%
|
2 |
| 13 | Mouseflow |
0.06%
|
2 |
| 14 | Lucky Orange |
0.06%
|
2 |
| 15 | Yandex Metrica |
0.0%
|
0 |
| 16 | Heap Analytics |
0.0%
|
0 |