| Rank | Technology | Adoption Rate | Companies |
|---|---|---|---|
| 1 | Google Analytics |
27.9%
|
5265 |
| 2 | Google Tag Manager |
25.59%
|
4829 |
| 3 | Meta Pixel |
1.22%
|
231 |
| 4 | Microsoft Clarity |
0.73%
|
138 |
| 5 | Plausible Analytics |
0.47%
|
88 |
| 6 | Posthog |
0.37%
|
69 |
| 7 | Mixpanel |
0.3%
|
56 |
| 8 | Amplitude |
0.29%
|
54 |
| 9 | Adobe Analytics |
0.15%
|
29 |
| 10 | Hotjar |
0.11%
|
21 |
| 11 | Segment |
0.08%
|
15 |
| 12 | Mouseflow |
0.08%
|
15 |
| 13 | Matomo Analytics |
0.07%
|
14 |
| 14 | Cloudflare Web Analytics |
0.04%
|
8 |
| 15 | Lucky Orange |
0.02%
|
4 |
| 16 | Parse.ly |
0.01%
|
1 |
| 17 | Vercel Web Analytics |
0.01%
|
2 |
| 18 | Yandex Metrica |
0.0%
|
0 |
| 19 | Heap Analytics |
0.0%
|
0 |
| 20 | Chartbeat |
0.0%
|
0 |