| Rank | Technology | Adoption Rate | Companies |
|---|---|---|---|
| 1 | Google Tag Manager |
45.81%
|
4374 |
| 2 | Google Analytics |
44.58%
|
4257 |
| 3 | Meta Pixel |
1.83%
|
175 |
| 4 | Microsoft Clarity |
1.23%
|
117 |
| 5 | Plausible Analytics |
0.88%
|
84 |
| 6 | Posthog |
0.65%
|
62 |
| 7 | Mixpanel |
0.5%
|
48 |
| 8 | Amplitude |
0.43%
|
41 |
| 9 | Hotjar |
0.18%
|
17 |
| 10 | Segment |
0.15%
|
14 |
| 11 | Mouseflow |
0.15%
|
14 |
| 12 | Matomo Analytics |
0.13%
|
12 |
| 13 | Adobe Analytics |
0.13%
|
12 |
| 14 | Lucky Orange |
0.04%
|
4 |
| 15 | Yandex Metrica |
0.0%
|
0 |
| 16 | Heap Analytics |
0.0%
|
0 |