| Rank | Technology | Adoption Rate | Companies |
|---|---|---|---|
| 1 | Google Tag Manager |
43.13%
|
3162 |
| 2 | Google Analytics |
42.11%
|
3087 |
| 3 | Meta Pixel |
1.6%
|
117 |
| 4 | Microsoft Clarity |
1.19%
|
87 |
| 5 | Plausible Analytics |
1.08%
|
79 |
| 6 | Posthog |
0.63%
|
46 |
| 7 | Amplitude |
0.46%
|
34 |
| 8 | Mixpanel |
0.38%
|
28 |
| 9 | Hotjar |
0.22%
|
16 |
| 10 | Segment |
0.15%
|
11 |
| 11 | Mouseflow |
0.15%
|
11 |
| 12 | Matomo Analytics |
0.12%
|
9 |
| 13 | Lucky Orange |
0.05%
|
4 |
| 14 | Adobe Analytics |
0.04%
|
3 |
| 15 | Yandex Metrica |
0.0%
|
0 |
| 16 | Heap Analytics |
0.0%
|
0 |